Your gym is elite. Your website is a 2013 Wix page.
The training speaks for itself once someone walks in. The site is what decides whether they walk in.
Marketing built for BJJ academies
Fill your mats. We handle the marketing.
Web design, paid ads, and video content — one team that trains, so you can stop duct-taping your marketing together and get back on the mat.
Trusted by 120+ academies across North America and Europe.
Academies we work with and results to date
Ronin BJJAtlas GrapplingNorthgate MMATenth Planet PDXCarlson Bros.Ironside Academy
- avg. trial signups
- academies served
- ad spend managed
3.4 times average increase in trial signups
over 120 academies served
1.2 million dollars in ad spend managed
The problem
You’re a coach, not a marketing department.
Boosting posts is not a funnel.
A boosted post with no landing page, no offer, and no tracking is a donation to Meta, not a campaign.
No time to film, edit, and post.
Between teaching, admin, and your own training, content is the first thing to fall off — every single week.
What we do
Three services. One team.
Run them together as a funnel, or start with the one that’s bleeding.
Web Design
A fast, mobile-first site built around one job: turning a visitor into a booked trial.
- Trial-funnel landing pages
- Class schedule + booking
- Instructor & program pages
- Hosting and edits handled
Sites load in under a second and read clearly on the phone people actually use.
Paid Ads
Meta and Google campaigns geo-targeted to the drive time around your gym, tracked end to end.
- Campaign build + creative
- Geo & audience targeting
- Conversion tracking setup
- Monthly optimisation
You see cost per trial, not vanity impressions — and where every dollar went.
Video Content
Quarterly shoot days at your academy, cut into a steady feed of reels and retention edits.
- On-site shoot days
- Reels & shorts editing
- Retention-first edits
- Posting cadence plan
A month of content from one afternoon — no filming between rounds.
How it works
Three steps to a full mat.
- 01
Game plan
A free audit of your site, ads, and content, then a strategy call. You leave with a written plan whether or not we work together.
- 02
Build & launch
We build the site, set up tracking, and launch — typically inside three to four weeks. Ads and content come after, as add-ons.
- 03
Roll & refine
Monthly updates, security, and your development hours, put to work. On ads? You also get plain-language reporting every month.
Why academies stay
The team running your funnel trains here too.
Results
Work that moved a number.
+62% trials in 90 days
Ronin BJJ
- Web Design
- Paid Ads
$18 cost / trial down from $47
Atlas Grappling
- Paid Ads
4.1M views first quarter
Northgate MMA
- Video Content
Pricing
Pick your belt.
6-month minimum, then 30 days’ notice. Start where you are and move up when the gym does.
Included on every belt
- Security: Daily backups, firewall, geo-blocking, malware scanning and remediation.
- Updates: WordPress core, theme and plugin updates, plus minor text and image edits.
| Plan detail | White BeltHero, About, CTA, Photos, Class Offerings, Online Scheduler Embed. | Blue BeltChoose your pages: Home, About, Location, Class Offerings and more. | Purple BeltUp to 1 hour of development per month. | Best valueBrown BeltStaging environment, up to 2 hours of development per month, Local SEO. | Black BeltStaging environment, fully custom design, up to 3 hours of development per month, Local SEO. |
|---|---|---|---|---|---|
| Price | $99/mo | $149/mo | $199/mo | $349/mo | $449/mo |
| Pages | 1-page website | 5-page website | 10-page website | 15-page website | 20-page website |
| Development time | Not included | Not included | Up to 1 hour/mo | Up to 2 hours/mo | Up to 3 hours/mo |
| Staging | Not included | Not included | Not included | Included | Included |
| Local SEO | Not included | Not included | Not included | Included | Included |
| Custom design | Not included | Not included | Not included | Not included | Included |
| Get started | Book a call: White Belt | Book a call: Blue Belt | Book a call: Purple Belt | Book a call: Brown Belt | Book a call: Black Belt |
White Belt
Hero, About, CTA, Photos, Class Offerings, Online Scheduler Embed.
$99/mo
- Pages
- 1-page website
- Development time
- Not included
- Staging
- Not included
- Local SEO
- Not included
- Custom design
- Not included
Blue Belt
Choose your pages: Home, About, Location, Class Offerings and more.
$149/mo
- Pages
- 5-page website
- Development time
- Not included
- Staging
- Not included
- Local SEO
- Not included
- Custom design
- Not included
Purple Belt
Up to 1 hour of development per month.
$199/mo
- Pages
- 10-page website
- Development time
- Up to 1 hour/mo
- Staging
- Not included
- Local SEO
- Not included
- Custom design
- Not included
Brown Belt
Staging environment, up to 2 hours of development per month, Local SEO.
$349/mo
- Pages
- 15-page website
- Development time
- Up to 2 hours/mo
- Staging
- Included
- Local SEO
- Included
- Custom design
- Not included
Black Belt
Staging environment, fully custom design, up to 3 hours of development per month, Local SEO.
$449/mo
- Pages
- 20-page website
- Development time
- Up to 3 hours/mo
- Staging
- Included
- Local SEO
- Included
- Custom design
- Included
Add-ons
Layer these onto any belt.
Content
- AI-optimized content (built from an owner interview)
- Blog
- Video content and editing
Gym software
- Zenplanner integration
- Kicksite integration
- Email marketing
- Newsletter
Paid ads management is scoped on your strategy call.
What academy owners say
We went from filming classes on my phone and hoping, to a booked calendar of intro privates. First month back on the new site we filled the beginner program. I coach; they handle the rest.
FAQ
Straight answers.
Is there a contract?
A 6-month minimum term, then month to month with 30 days’ notice. The minimum covers the build and launch, not a lock-in.
Who owns the website?
You do. The site, the content, the domain, and the ad accounts are yours. If you ever want to leave, ask and we transfer everything to you.
What ad budget do I need?
A minimum of $500/mo in ad spend, paid directly to the ad platform. Management is a separate fee, scoped on your strategy call.
How often do you post content?
Content and video are add-ons you can layer onto any belt. We scope what makes sense for your gym on the strategy call.
How soon will I see results?
Your new site is typically live inside three to four weeks: fast, mobile-first, and built to turn visitors into trial bookings. On Brown and Black Belt, Local SEO work starts at launch and builds from there. Ads and content are add-ons, and we set expectations for those on the strategy call.
Can I cancel?
Yes. After the 6-month minimum, give us 30 days’ notice. We transfer everything to you, and there is no exit fee.
Ready to fill your mats?
Book a strategy call. You’ll leave with a written plan for your site, ads, and content — whether or not we end up working together.